The Secret That Marketing Coaches Don't Tell You

You'll have heard the term by now about niches, and the importance of knowing yours, and it IS very important.

Here's where I cause a stink, because most coaches and marketers will tell you that you need to know what your niche is, that you need to 'niche down' and then they'll sell you a course or download that might tell you, if you're lucky.

So let's clear things up, for free, with no catches.

Who are your customers?

You need to be really specific about this.

In the most basic terms, if you make cakes then your customer can't just be 'someone who likes cake.'

You're nowhere near done yet because there will be 50 other cake makers within a 10 mile radius and YOU have to be able to stand out. Your niche is not cakes.

So, maybe your customer is someone who needs beautifully decorated cakes.

Luxury cakes. Wedding cakes. Vegan or gluten free cakes. Last minute cakes.

Cakes for photoshoots. Dummy cakes for displays. Cheap cakes, cakes that contain only organic ingredients.

At this point, most of you right now are saying, 'well I can do all of that!'

Yes. And that's where the problem starts.

You'll go out there tomorrow and create a post stating all of those things, trying to attract all those people that like every type of cake.

Your post will fall flat, and you'll still be scratching your head.

Here's the secret.

You need to pick one. ONE.

Pick one of those things and build content around it.

For example, vegan cakes.

Talk about why you decided to focus on creating vegan cakes.

Another post about began versus dairy cakes

Another post about how it matters to you

Another post showing a review of your vegan cakes

Another post of the ingredients you use

A video of you making the vegan cake

A before and after shot of your vegan cake being made

Give a recipe for vegan cupcakes people can make at home

Suddenly you're the go-to person for vegan cakes.

You have a niche to build upon.

Your content will speak to a specific audience and they will respond.

But what about all those other areas you cover like wedding cakes and last minute cakes ..?? Well you repeat the same process for them as well. That's your second niche. Then your third.

The key to it is that when you have a niche, or an area of speciality, you have a chance to have a loyal following from those people so your content needs to really relate to them. They need to see what you're saying and think you're the perfect fit for them.

Be authentic, be relatable and be knowledgeable.

Once you start this pattern, you'll find it a piece of cake .. pardon the pun.

Let me know if this clears things up for you, and if you need help defining your niches, I'd love to help you,