The McNeal Method
person-woman-hand-smartphone.jpg

Thoughts

My musings and opinions on all the issues that tiny businesses face. From frequently asked questions I come across each week, to hot topics of the moment, if you have a question or issue, you’ll find the answers in this section.

Email Marketing - Understanding The Bounce!

You sound hours crafting emails and then you get a percentage back undelivered.
When an email can't be delivered to an email server, it's called a bounce, and you’ll normally be given a reason for that. There are twotnyoes of bounce:

SOFT BOUNCE

  • Mailbox isn't configured correctly.

  • Mailbox may be over it’s limit.

  • Mailbox is inactive.

  • Recipient email server is down or offline.

  • Recipient email server has been sent too many emails during a period of time.

  • Email message is too large.

  • Domain name does not exist. This may be a temporary issue.

  • Email message blocked due to content.

  • Email message doesn't meet the recipient server’s policies.

  • Email message failed DMARC.

  • Email message doesn't meet the recipient server’s anti-spam requirements.

  • Email message doesn't meet the recipient server’s anti-virus requirements.

  • Email message doesn't meet the recipient server’s sender requirements.

  • Email can't be relayed between email servers.

  • Email can't be relayed for unknown reasons.

HARD BOUNCE:

  • Recipient email server has permanently blocked delivery.

  • The recipient’s email address no longer exists.

In an effort to stop fraudulent emails, certain email providers have changed their DMARC policies, and If you're using a free email service like Yahoo or Gmail for your ‘from’ address it will fail the DMARC authentication.

The best answer if to send from an email address from a private domain like the one you use for work or your website, so @themcnealmethod etc.

MarketingCate McNealemail marketing, bounce rates, what is a bounce rate, how to I reduce my bounce rateComment