Are You Working ON or IN your business? (And yes, there is big difference!)

Ok so you own a small business, your self employed and everything comes back to you. You’re the one who does everything, who wears all the hats, who makes the decisions, and the luck stops very firmly with you. You may be lucky enough to have a coupe of people on your team who help you out, but at the end of the day, it’s all done to you.
Believe me I get it, I’m in the same boat!

Day to day running of a business means a million small jobs and getting lost in the details. It means feeling like you’ve been busy for hours, but you feel you have nothing to show for it. It means working more hours than you did in a ‘normal’ job and probably having less money and less free time. There are thousands if not millions of people who are in the same position, and don’t believe the TikTok stories of side hustle and overnight success stories, they are just not true. If they were they wouldn't be on TikTok in their PJ’s telling you to sign up for yet ANOTHER course, they’d be on a beach in the Maldives counting their millions.

I want you to be really honest with yourself, and have look at a typical week in your business. How much time to do you spend IN your business? That means being on the front line providing your service, or selling your product, doing admin, accounts, dealing with emails and replying to customers.

Then think about how much time you spend ON your business. This means things like researching new ways to do things, extra revenue streams, new products or services, marketing opportunities. Answer this honestly.

If you said a 50/50 split, well done you! If you said more like 80/20 split, which is probably most of you reading this then you don’t need me to tell you that you need to be working ON your business more., and IN in less.

Working on your business is going to bring your more money, more opportunities, and get you closer to where you’d to be.

But how do you make that transition? How do you make more time for working on your business?

If you have enough funds, then hire someone to take over the basics for you. If not, then plan for giving yourself time in each week, or at least regularly, to allow you to spend more time on your business. Maybe check your emails just once a day instead of five. Resist the temptation to scroll through social media under the guise checking your competition. There are always ways to free up a little more time.

If you need help, then just shout up!